How Groupon Plans To Improve Customer Retention

Retaining customers and giving them a reason to come back to Groupon time and again has been one of the main challenges for the company. The company is now focusing on promoting its online market place, reducing reliance on emails and improving their relevance, expanding on mobile and creating a common operating system for merchants. The launch of Gnome, a tablet based platform for local merchants, is an important step in terms of improving customer retention and making the business more sustain...